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CEO message: A Brand New Day

CEO message: A Brand New Day
Written by
Sheeda Cheng
September 15, 2021
September 15, 2021

We've got a few exciting things in our pipeline. Find out about them in this CEO blog post.

Peter Richardson, CEO, MaiaGrazingWe’re in our 6th year of business, and what a ride it’s been! Today, we have 25 team members across Australia, United States and Canada, including a growing stable of regenerative-focused graziers in our team serving hundreds of graziers and ranchers across the world.It’s time we updated our brand to celebrate the evolution of our company. From today, you’ll enjoy a new look that includes our new logo and the new ways we provide value to our grazier community. Here’s a peek of what we’ve been up to:

Our new logo

The MaiaGrazing star is significant as it represents many things that we value. In our new logo, we’ve updated the star into an octogram (8-pointed star). The octogram is a sacred symbol for many ancient cultures, and symbolizes beginnings, resurrection, salvation, super-abundance and hope among some. Our secondary inspiration for the logo is the “origami”. The origami element signifies the co-dependent relationship between land and the hands that shape it. The windmill that you may be able spot is a nod to the classic story “Animal Farm” by George Orwell that used the windmill as a metaphor for technological progress.

The MaiaGrazing promise

Despite coming from all walks of life, our team is bound by a shared desire to build a better future for agriculture. We do this by dedicating ourselves to providing measurable value to our customers on their grazing management journey. Our solution is the result of years of research in the field studying best practice regenerative grazing principles.

When you invest in MaiaGrazing, you’re investing not just in software – you’re investing in a grazing management solution that will take you to the next level.

Here are some lovely words from our customers:

“Comprehensive software package and continuing to evolve.Easy to use, great support. More than a software, it’s like a big grazing community.” – Wes H.

“Excellent program. We have tried others and the support service is great. You ring and most times always get someone eager to help then and there. If not then followed up very shortly after.” – Andrew G.

“Such a comprehensive program that allows you to monitor, mix and match stocking rate at the optimum times. This is very powerful when aiming to ramp up production in good seasons or pull back in poorer seasons.” – Katerina L.

Our improved solution

In the past 18 months we’ve quietly implemented a range of improvements that will help graziers get more value from our solution. Here’s a peek of what we’ve been working on.

A guided journey

When you join us as a new customer, you benefit from our Grazing Success team's wealth of first-hand experience. As professional graziers themselves with solid grazing management training, our team knows what it takes to get stocking rates right, how to make the most of a good season or navigate through a drought.When you subscribe to MaiaGrazing, you get access to all this expertise. After getting you up and running, our team will work with you to define the goals for what you want to achieve with MaiaGrazing over the course of 12 months. To help you get there, we will design a plan specific to your needs that includes regular check-ins. These may include virtual 1-on-1 sessions on a range of topics such as:

  • Seasonal planning for growing and non-growing seasons
  • Setting or adjusting your carrying capacity benchmark
  • Feed budgeting and forecasting
  • Creating, reviewing and improving grazing plans
  • Using stockflow reporting for gross production analysis
  • Paddock yield & graze history analysis – to enable focus on where to optimise production
  • Annual review of plans and progress

MaiaGrazing mobile app

With our most recent product release, we’re pleased to share with you that a new MaiaGrazing mobile app has entered private beta. Our mobile app has been re-architected from the ground up to provide a modern, easy-to-use and rich experience. Soon, we will be able to roll out fixes, improvements, and new features at a faster pace.Please be patient with us as we gradually transition to the new app. We’re in the process of gathering feedback via the private beta group, and look forward to expanding beyond this as we build up features in the new app. We’ll be inviting some of our customers to join the beta testing group, or you can register your interest here.

Stronger collaboration

If you’ve joined us either at our annual Field Day or our range of webinars, you know that we’re all about supporting our community. We couldn’t do this without the incredible support of like-minded industry partners.Over the past 24 months, we’re grateful to have collaborated with the likes of Dr Terry McCosker OAM and the RCS team, Meat & Livestock Australia (MLA), Dr Christine Jones, Dr Susan Orgill, Dick Richardson of Grazing Naturally, Jim Gerrish of American GrazingLands Services LLC, Stockman Grass Farmer, Dallas Mount of Ranch Management Consultants and many more subject matter experts. To all our partners, a big thank you for your generosity in sharing your time and knowledge.

A community that supports each other

We would also like to acknowledge our wonderful pool of customers that are leading the way for other graziers and have stepped up to offer their insights.These include innovative graziers such as Stuart Austin of Wilmot Cattle Co. and Matt Crozier of Cavan Station for securing carbon credits with Microsoft, quiet achievers like award-winning graziers Jess and John Bidgood of Tingle Hill, city girl-turn-regenerative grazier Maddy Pursehouse of MJN Pastoral, ‘beyond sustainable beef’ producers Sam and Steph Trethewey of Tas Ag Co. and everyone else in between.Last but not least, I want to personally give my thanks to our growing team at MaiaGrazing for being part of this journey. What emerged as a sapling in the mind of our co-founder Bart Davidson has now taken root across the world, and I couldn’t be any prouder of who we are today and our role in making the world a better place.Thank you for your support,Peter & the MaiaGrazing family

MaiaGrazing Wilmot Field Day Replay 2021

Can we help you?

Our new solution features our software along with guided Grazing Success sessions with our stable of professional graziers. If you're looking to excel and find balance in your grazing management, we'd love to talk to you:

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