MaiaGrazing @ Beef Australia 2021

Were you at Beef Australia this year? Here’s a wrap up of our highlights from this week-long extravaganza.

By Sheeda Cheng

A Beefy Welcome

Recently, we had the honour of sponsoring one of the biggest events on the cattle industry calendar, Beef Australia 2021. We were positioned in the Walter Pierce Pavilion, and hence welcomed plenty of delegates as they entered the grounds alongside our CEO Peter Richardson. From here, MaiaGrazing customers new and old, and livestock producers from all corners of Australia, came together to discuss the merits of grazing management, regenerative agriculture and soil carbon.

RCS Director, Terry McCosker, smiles alongside MaiaGrazing CEO, Peter Richardson at Beef Australia 2021

Because education is important, we had our friends at RCS and CarbonLink stationed at our booth to provide delegates with expert advice. And what a rewarding exchange it was! Our visitors learnt about how good grazing management equates to profitability. Meanwhile, we gained more insight into how to solve their grazing challenges better.

We also had the pleasure of showcasing MaiaGrazing. Furthermore, our team mates, Victoria Lawrence and Andy Rudd worked hard to show delegates how they too can remove the risk of overstocking or understocking with our solution.

The Magic of Grazing Management

Amongst all this, we enjoyed learning from the range of talks and seminars that were held throughout the week. The two that stood for us were the sold-out RCS seminar featuring MaiaGrazing customers: Maddy & Hugh Pursehouse and Jess & John Bidgood, and the Microsoft talk on sustainability presented by David Halpern.

A young MaiaGrazing customer visits the stand with her family

Furthermore, we shared the “secret sauce” that contributed to our customers’ (Wilmot Cattle Co. and Cavan Station) carbon credit sale to Microsoft. And that was good grazing management done at scale with MaiaGrazing.

The spike in interest on soil carbon was encouraging. That’s because it gave us the opportunity to share insights on how beneficial soil carbon really is beyond the supplementary income that it can provide.

On Tuesday, our team set out to participate in two field days sponsored by Westpac. They were located at the bountiful properties of our customers, Tingle Hill (Jess & John Bidgood) and Mystery Park (Ainsley & Rob MacArthur). The magic of seeing healthy livestock grazing against a backdrop of verdant pastures is testament to the skills of its managers. Hence, we’re so proud that our solution plays a part in enabling this.

Joy all around

However, it wasn’t all work and no play. To that end, we hosted a VIP dinner. It was a three-course meal championing red meat that finished with a spot of culture courtesy of Opera Australia. What a delicious night it was! Thanks to celebrity chefs Matt Moran and Dominique Rizzo, and their attentive service team, for the gastronomic delights.

The MaiaGrazing team were honoured to be joined by industry makers and shakers at our VIP dinner.

Last but not least, we celebrated the launch of Red Meat, Green Facts – a new producer pocket guide that Meat & Livestock (MLA) CEO, Jason Strong, launched on Wednesday evening. We also rubbed shoulders with the RCS community of graziers who shares our common vision to improve the way we farm. Congratulations are in order for our friends who launched public trials for the Farmbot Camera at the event.

Tongue twister winners

We ran a fun tongue twister at our booth, and two winners pictured below were picked for tying in at six seconds to complete it. Congratulations for winning an RCS Grazing Clinic each! Please send us a note on community@maiagrazing.com to claim your prize.

The fastest tongue twisters at Beef Australia!

Win a RCS Grazing Clinic!

Do you want to give the tongue twister a go? If you can beat the record of six seconds, send us a video recording at community@maiagrazing.com by 1st of July 2021 to win the final RCS Grazing Clinic prize. Here’s the tongue twister:

“MaiaGrazing helps graziers with grazing management,

If MaiaGrazing makes grazing management easy for graziers,

Then how easy is it to do grazing management with MaiaGrazing?”

Next steps

Check out our Facebook album to get a taste of Beef Australia 2021. Meanwhile, here are a few things we suggest you do to continue on your grazing management journey:

Ready to unlock the full potential of your livestock operations? Upgrade your MaiaGrazing subscription or take the first step to understanding our value:

Get a tour of MaiaGrazing

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