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Cutting the ‘Middle Man’: A RegenAg View on Direct-to-Consumer

Cutting the ‘Middle Man’: A RegenAg View on Direct-to-Consumer
Written by
Sheeda Cheng
Published on
November 30, 2020

A D2C (Direct-to-Consumer) business model is often a win-win for all parties. As consumers become increasingly aware of their purchasing decisions, they are influenced by a growing number of things. These include: nutritional benefits, carbon impact and ethical process of where products come from.Producers who are considering expanding or transforming their current operations to include a D2C model can enjoy many benefits. So a D2C model can not only provide a new source of revenue, it may help in building consumer trust.

Watch Anneliese showcase Walker Farms and MaiaGrazing here (50 mins):

Trust is built in these ways:

  • Transparency in the supply chain
  • Accountability in the quality of produce
  • Cost savings passed on to consumer
  • Direct interactions between producer and consumer
  • Sense of "freshness" of product

What's better than feeling good about providing consumers with a quality product?A D2C model provides producers with the scope to be more responsive to market trends - just like MaiaGrazing. This is so as MaiaGrazing enables graziers to respond to natural and business environments changes quickly. By doing so, our customers - like Anneliese - are able to make confident grazing decisions that will help grow their business.

What you can achieve with MaiaGrazing:

  • Match stocking rate to carrying capacity
  • Identify when and where mobs/herds need to be moved
  • Forecast feed budget
  • ...and more

Find out more about Anneliese and her family business here:

Regenerative Ag Grazing Clinic

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