Wrap up: Young Beef Producers Forum 2022

300 up-and-coming producers gathered for the Young Beef Producers Forum, here’s a wrap up of the event.

By Sheeda Cheng, Head of Marketing 

We recently had the pleasure of visiting Roma, a rural town in the Maranoa region in Queensland, Australia for the annual Young Beef Producers Forum. Held over two days, it included a program and fellow exhibitors who inspired the next generation of Aussie farmers. Here are our observations from the event: 

Climate change is our next biggest challenge 

Climate change was a major reference in key conversations, with the focus being on its impact on beef producers and supply chain. Similarly, attendees had the opportunity to observe how sustainable practices can be introduced on-farm through case studies. Hence, attendees were treated to a case study featuring Lachlan Hughes Foundation scholars, Emma and Joel Muirhead. In it, the Muirheads presented an insightful tour into the running of their two properties: Twin Hills and Telemark near Mundubbera, based on regenerative agriculture. 

Build resilience when times are good 

Furthermore, Luke Bowen, Deputy Chief Executive at the Department of Industry Tourism and Trade, Agriculture, Fisheries and Biosecurity, urged the young farmers to focus on “humility and innovation, versus hubris”. Consequently, he reminded them of the ramifications of the live export ban and how it unfolded. Equally important, he believed that continuous improvement is the key, “If it’s not right, you have to fix it.” 

The future is bright 

The young farmers were curious about MaiaGrazing. Therefore, we shared its benefits and its role in supporting producers make strategic decisions. Some of them were already running their own cattle companies while others are next in line to manage their family business. Nonetheless, they mostly agreed that there are challenges in running a farm “the old way”. As a result, they were open to innovations such as our planned grazing solution. 

You can lead your family business with confidence. Ask for a MaiaGrazing product demonstration:


Here are some pictures we took at the event:

Our event coordinator, Mariana, engaged with numerous young producers at our booth – including some of our more youthful customers.

The YBPF Cocktail Dinner & Auction, courtesy of Colliers, was a great experience. It was held at the Roma Salesyard which provided an apt backdrop to the theme of the event.

Our team was busy throughout the event speaking with young producers to showcase the value of our planned grazing solution.

Emily from ‘Glenrock’ who started using MaiaGrazing as part of the Project Pioneer program visited us.

Congratulation to Katie for winning a nifty Nespresso set as part of MaiaGrazing’s live lucky draw!

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