MaiaGrazing on the Map: on location in Tasmania

What does Greg Bradfield of Musselroe Beef love about living in his local area? “It’s Tassie!” he said. No more explanation needed. Greg’s family owned business operates across three properties totalling 5,500 hectares with over 4,000 head of cattle.

He appreciates the reliability of the landscape and the opportunity it provides to diversify operations and utilise regenerative practices. Greg has always been passionate about agriculture and began his career as a jackaroo at Connorville Station, Tasmania, in the 80’s and has proved to be a constant learner, completing his MBA in 2003 with a Double Major in Agribusiness and International Business through The University of New England, Armidale.

He has enjoyed a diverse career, including roles such as the General Manager of Falkland Landholdings Corporation on The Falkland Islands and the Business Manager of Hayes Prison Farm in Tasmania, before starting Musselroe Beef in 2009 in partnership with his brothers and sisters. Greg is also one of the Meat and Livestock Australia Producer Innovation Award finalists this year for his research into genetic gains made through sexed semen in a fixed time AI program.

“We lease two properties where we breed the cattle and own one where we fatten and finish them,” he said. Technology is utilised throughout Greg’s business and he thinks the more intuitive the technology is, the better.

“If you don’t harness technology then you will just get further and further behind. It’s all moving so fast and it’s sometimes a challenge to work out which technology platform is the best fit for you,” he said.

Greg had been using excel spreadsheets since 2006 and made the leap to become a MaiaGrazing client in 2017.

“The ability to forecast and make informed decisions via the analytics screen is what won me over. I rely on my team on the ground to input quality data and then through the MaiaGrazing analytics screen we are equipped to make qualified and efficient management decisions,” he said. “Being able to use grazing plans to forecast stocking levels and pressure enables us to make the best possible decisions. Although we are not always right, it’s a lot better than guessing, or even worse hoping.” Greg said.

Dick Richardson Soil Carbon Masterclass

It’s been an unusually dry time in Tassie during the last 18 months, so Greg has been focused on consolidating his operations and will then be looking at more potential leasing and freehold opportunities in the future.

Globally, Greg highlights China’s changing diet to being more protein-based as a significant opportunity.

“China is located on our doorstep and their quest for premium, protein products must be harnessed. The EU can’t be forgotten either as their income per capita is still higher than China’s,” he said.

He highlights bio-security as the biggest threat to the agricultural industry, along with production competitor nations Brazil and India.

“In terms of international export, we need trade negotiations to be handled sensitively. We need global political leaders who are moving the trading levers with their fingers, not their fists,” he said.

 

 

Recent Articles

Bibbaringa: Data Insights for Graziers to Drive Better Decisions

08th September 2022

Want to know how 15 years of data can be leveraged to drive grazing success? Join grazier, Gillian Sanbrook... Read More

Destocking Decisions in Drought by Dallas Mount

04th August 2022

With the drought in Texas reaching a 10-year peak, many are understandably concerned with its immediate and long-term impact.... Read More

Wrap up: RCS Conference 2022

22nd July 2022

Last week, we had the pleasure of supporting a once-in-a-decade event, the RCS Conference 2022. This year’s theme was... Read More

Dick Richardson Webinar - High Rainfall in Non-Growing Season

11th July 2022

This year in parts of Australia, we are seeing higher than usual rainfall, and in some areas it resulted... Read More

A new initiative towards carbon-positive livestock management

20th May 2022

BY PETER RICHARDSON, CEO @ MaiaGrazing In a world where the effects of climate change are becoming increasingly apparent, I... Read More

Partner Feature: RCS on great farm stewardship

12th April 2022

Editor's note: Following on from our time together at the MaiaGrazing Wilmot Field Day 2022, we invited RCS to... Read More

Carbon Beyond Credits: Cavan Station

08th February 2022

MaiaGrazing Wilmot Field Day 2022

24th January 2022

Been or heard about our annual MaiaGrazing Wilmot Field Day? Well have we got an exciting MWFD22 program for... Read More

Webinar: Outlining the Soil Carbon Opportunity

18th January 2022

Setting your sights on selling carbon credits? Then work on building the foundation for increasing soil carbon concentration. Think... Read More

Just in time for Christmas: A new release

23rd December 2021

We're concluding the year with a piece of good news delivered by our Product & Engineering Manager, James Carmody.... Read More